Blogger vs WordPress

 

Blogger vs WordPress: Which is Best for Blogging and Growing Fast on Google?

 

When starting a blog, one of the first decisions you’ll face is choosing the right platform. Two of the most popular options are **Blogger** (owned by Google) and **WordPress** (available in both free and self-hosted versions). 

 

But which one is better for **fast growth on Google**? Which platform offers the best **SEO tools, customisation, and scalability**? 

 

In this detailed comparison, we’ll explore the pros and cons of **Blogger vs WordPress** to help you decide which is best for your blogging journey. 

 

1. Introduction to Blogger and WordPress 

 

What is Blogger?

Blogger is a **free blogging platform** launched in 1999 and later acquired by Google. It’s simple to use, requires no technical knowledge, and is ideal for beginners who want a hassle-free way to start blogging. 

 

Key Features of Blogger:

- Free to use (hosted on Google’s servers). 

- Simple, drag-and-drop interface. 

- Limited customisation options. 

- Integrated with Google services (AdSense, Analytics). 

 

What is WordPress?

WordPress comes in two forms: 

 

1. WordPress.com – A hosted platform (similar to Blogger but more flexible). 

2. WordPress.org – A self-hosted platform (requires web hosting but offers full control). 

 

For serious bloggers, **WordPress.org** is the preferred choice because it allows full customisation, better SEO, and monetisation options. 

 

Key Features of WordPress: 

- Open-source software (unlimited customisation). 

- Thousands of themes and plugins. 

- Better SEO control. 

- Self-hosted (you own your content). 

 

2. Blogger vs WordPress: Which is Better for SEO and Google Rankings? 

 

If your goal is to **rank quickly on Google**, SEO (Search Engine Optimisation) is crucial. Let’s compare how Blogger and WordPress perform in terms of SEO. 

 

Blogger’s SEO Capabilities 

✅ **Pros:** 

- Hosted by Google, so it loads fast (good for SEO). 

- Simple SEO settings (meta descriptions, alt text). 

- Free SSL certificate (secure HTTPS).  

 

❌ **Cons:** 

- Limited SEO plugins (no Yoast or Rank Math). 

- Less control over technical SEO (URL structure, schema markup). 

- Google can shut down your blog anytime (you don’t own it). 

 

WordPress’s SEO Capabilities

✅ **Pros:** 

- **Full SEO control** (plugins like Yoast SEO, Rank Math). 

- Customisable permalinks (clean URLs for SEO). 

- Faster loading with caching plugins (WP Rocket, W3 Total Cache). 

- Schema markup integration (better rich snippets in Google). 

 

❌ **Cons:** 

- Requires more technical knowledge. 

- Self-hosting costs money (but worth it for SEO). 

 

Winner for SEO:** WordPress (by far). 

 

 

3. Customisation and Design Flexibility 

 

Blogger’s Design Options 

- Limited free templates (most look outdated). 

- Basic HTML/CSS editing (no full theme customisation). 

- No page builders (like Elementor or Divi). 

 

WordPress’s Design Options 

- **50,000+ free and premium themes**. 

- Drag-and-drop page builders (Elementor, Beaver Builder). 

- Full control over design (CSS, PHP editing). 

 

Winner for Design:** WordPress. 

 

4. Monetisation: Which Platform Makes More Money? 

 

If you want to **earn from ads, affiliates, or products**, monetisation options matter. 

 

Blogger’s Monetisation 

✅ **Pros:** 

- Easy AdSense approval (Google-owned). 

- Free hosting (no costs). 

 

❌ **Cons:** 

- Limited ad networks (only AdSense by default). 

- No membership or eCommerce features without workarounds. 

 

WordPress’s Monetisation 

✅ **Pros:** 

- **Multiple ad networks** (AdSense, Mediavine, AdThrive). 

- **eCommerce plugins** (WooCommerce for online stores). 

- **Affiliate marketing tools** (ThirstyAffiliates, Pretty Links). 

- **Membership sites** (MemberPress, LearnDash). 

 

❌ **Cons:** 

- Requires self-hosting (costs involved). 

 

**Winner for Monetisation:** WordPress. 

 

5. Speed and Performance 

 

Google **ranks faster websites higher**, so speed is critical. 

 

Blogger’s Speed 

- Decent speed (hosted on Google servers). 

- Limited caching and optimisation options. 

 

WordPress’s Speed 

- Can be **extremely fast** with caching plugins (WP Rocket). 

- Image optimisation (Smush, ShortPixel). 

- Better hosting options (SiteGround, Kinsta). 

 

Winner for Speed: WordPress (with optimisations). 

 

6. Security: Which is Safer? 

 

Blogger’s Security 

- Managed by Google (secure, but you don’t own your blog). 

- Risk of Google shutting it down (rare but possible). 

 

WordPress’s Security 

- You’re responsible for security (plugins like Wordfence help). 

- Regular updates required. 

 

Winner for Security: Blogger (for beginners), WordPress (for control). 

 

7. Which is Easier to Use? 

 

Blogger’s Ease of Use 

- Super simple, no setup needed. 

- Best for absolute beginners. 

 

WordPress’s Ease of Use 

- Steeper learning curve. 

- More powerful but requires some technical skills. 

 

Winner for Beginners: Blogger. 

Winner for Serious Bloggers: WordPress. 

 

8. Scalability: Which Grows with Your Blog? 

 

- Blogger is limited—no real growth beyond basic blogging. 

- WordPress scales infinitely (from blogs to full websites). 

 

Winner for Growth: WordPress. 

 

9. Final Verdict: Blogger or WordPress? 

 

| Feature          | Blogger | WordPress |

|------------------|---------|-----------|

| SEO          | ❌ Basic | ✅ Best   |

| Customisation| ❌ Limited | ✅ Unlimited |

| Monetisation | ❌ Limited | ✅ Best   |

| Speed        | ⚠️ Average | ✅ Fast (if optimised) |

| Security     | ✅ Google-managed | ⚠️ Self-managed |

| Ease of Use  | ✅ Beginner-friendly | ⚠️ Learning curve |

| Scalability  | ❌ Limited | ✅ Unlimited | 

 

Choose Blogger if: 

✔ You want a **free, simple blog** with no technical setup. 

✔ You’re a beginner testing blogging. 

 

Choose WordPress if: 

✔ You want **full control over SEO and design**. 

✔ You plan to **monetise and grow long-term**. 

 

10. Conclusion: WordPress Wins for Fast Google Growth 

 

While **Blogger is easier**, **WordPress is the best choice** for bloggers who want: 

✅ **Better SEO rankings** (more traffic from Google). 

✅ **Higher earnings** (ads, affiliates, eCommerce). 

✅ **Full ownership** (no risk of shutdown). 

 

If you’re serious about blogging, **start with WordPress.org** (self-hosted) for the fastest growth on Google.